Intuit Small Business Blog, by Dave Clarke on March 12, 2014
You can’t make it rain so you can sell more raincoats, and you can’t prevent a snowstorm from keeping customers away. But you can use the weather, inclement or otherwise, to your small business’s advantage.
Anne Kleinman, founder of Ad Infinitum, relates the story of a client who ignored the possibility of a downpour during its multi-venue event in New York City. She urged the company to prepare for wet weather, but it disregarded her advice. When it rained — and 1,500 guests needed to stay dry — the company had missed the opportunity to put umbrellas emblazoned with its logo into people’s hands and have hundreds of “walking advertisements” on Manhattan’s streets.
Don’t make a similar mistake. Use local weather forecasts to fine-tune your operations and marketing efforts and improve your bottom line. Here are five strategies to consider. <READ MORE>