From: Intuit QuickBooks, by Lee Polevoi on September 3, 2014
As far as your small business is concerned, social media can be a great force for good — attracting prospective customers, boosting sales, being part of the online conversation, and even helping you become a greener business. But when you commit certain rookie mistakes, you risk undoing all of your hard-earned social media achievements.
Here are four of the most common social media mistakes and how to avoid them:
1. Trying to do too much. Facebook, Twitter, LinkedIn, Tumblr, YouTube, Pinterest, Google+ — it’s tempting to jump in and open an account on every channel. But developing an effective social media presence takes time, something small businesses can ill afford to waste. Instead, focus on one or two platforms that offer the greatest potential for your particular products or services and place your efforts there.
“When it comes to your social media channels, start small,” advises Monique Mansour of Katie Wagner Social Media. “Remember, people prefer quality businesses and products, and having an online reputation for quality both on your website and on your social media channels will help you get noticed.” <READ MORE>